Instead it is a simple repainting of Diesel’s current Only The Brave cologne bottle.
Now, while every comic book fanboy out there wants to smell like Tony Stark, we regret to inform you that this limited edition does not smell like motor oil and cheap bourbon. Pairing up with high end clothing and accessory brand Diesel, they will be releasing the Only The Brave Limited-Edition Iron Man 2 Eau de Toilette Spray. Instead of sticking to the cheap themes that most movies go for to make a quick buck, Iron Man 2 has decided to step it up a notch.
And let’s not forget the comic book turned movie turned video game which is sure to come out as well.Īfter these standards, any other product that can be thought of from breakfast cereal to t-shirts to birthday favors becomes fair game. There’s an influx of new comics featuring the title character hitting the shelves.Ī new line of toys based on the movie and its characters are sure to come out. The market gets flooded with the standard promotional tie-in products. Regardless, Diesel’s hoping you’ll splash a little of this beneath your breastplate before donning your armor (or climbing into your office cubicle, whatever the case may be) in celebration of ‘the season’s most daring, fearless, courageous hero.Everyone knows the drill when a new comic book movie comes out. In advance of ‘Iron Man 2' hitting theaters on May 7 (which stars Robert Downey Jr., reprising his role as Tony Stark, and Mickey Rourke as Whiplash), the clear, flacon-gripping hand has been rendered in the same red and glossy gold shades of billionaire industrialist playboy Tony Stark’s trademark exo-skeleton for a limited-edition production run that will be packaged in boxes bearing reprints from the Marvel hero’s early comic book appearances (from the look of it, we’re going to guess it’s not the very first one - Tales of Suspense #39 from March 1963 - which had our hero canned in a dull armor-gray number). Now, word comes to us from a secret underground lair (well, OK, from a PR firm) that Diesel is trying to tractor-beam the comic-book crowd to the cologne counter by giving its clench-fisted Only the Brave bottle a major makeover. Holy heroic tie-ins! It was just a few months ago we were mentioning that the men’s fragrance market was moving in a more manlier direction. This article was originally on a blog post platform and may be missing photos, graphics or links.
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